01 / 07 · Before the wash
You choose a fragrance the way you choose a dress.
Fresia is the sunniest of the twenty-two: orange, jasmine and wild strawberries.
Why we do it
A scent takes you back to old places, 
moments lived, people loved. So we perfume the house: 
what we live today becomes a memory tomorrow.
A scented day
From the softener drawer to the evening candle.
Seven moments and the products that make them. Each one can go in your cart from here.
Scroll
02 / 07 · One millilitre per kilo
The cap does the measuring.
Five kilos of laundry, five millilitres, into the softener drawer.
03 / 07 · The cycle
A neutral detergent lets the fragrance speak.
Unscented softener and detergent: only the fragrance stays on the clothes.
04 / 07 · The towel
The scent outlasts the wash.
Days on the clothes, weeks in the wardrobe.
05 / 07 · The wardrobe
Even the clothes you never wash.
The spray from twenty centimetres, the card hung on the hanger.
06 / 07 · The evening
The house smells like the laundry.
Vegetable-wax candles and an organic face cream: the same care, other rooms.
07 / 07 · The whole line
Five fragrances to try, in one box.
A hundred millilitres each: twenty washes to pick yours.
Chapter 01
The maths
Seventeen cents a wash.
A 500 ml bottle costs €17. The dose is one millilitre per kilo of laundry: a five-kilo wash takes five millilitres, and the bottle does a hundred of them.
Arithmetic on the product sheet, not a promise. The 100 ml bottle works out differently: six euros for twenty washes.
- Fragrance
- 5 ml
- Washes per bottle
- 100
- Cost per wash
- 0.17 €
500 ml bottle at €17.00, one millilitre per kilo.
Rose, orchid, lily of the valley, narcissus: the bouquet is the heart, and musks keep it on the clothes.
Peach, wild strawberry, cherry, pomegranate: sweet on opening, with a base that stays.
Water, eucalyptus, pine, bamboo: the cleanest, for those who want to smell the laundry rather than the perfume.
Patchouli, spices, woods and amber: the longest lasting, for the evening.
Talc and violet: soft, a little vintage, the favourites for bed linen.
From customers
The scent that moves into the wardrobe.
Fior di Talco on the children's sheets. I fold them into the wardrobe and two weeks later they still smell of it.
I stopped buying scented softeners. A capful of Fresia and the neutral detergent, and that is it.
Narciso spray on the sofa. The dog did not notice, the guests did.
-
Made in Italy
Formulated and bottled in Almenno San Salvatore, near Bergamo.
-
Allergen-free
The laundry fragrances are allergen-free and made with children in mind.
-
Dermatologically tested
The body and kids lines: no parabens, petrolatum or dyes.
-
Within 48 hours
Courier across Italy, free shipping over €70. Europe, US and Canada on request.
For shops
Amarasico on your shelf.
Perfumeries, pharmacies, homeware and cleaning shops, garden centres: Amarasico fragrances already sit in some thirty stores across seven regions. We visit and show you the line.